The reading list
If you are new here, these six essays are the best place to begin. Read one a day and by the end of the week you will have a list, a welcome series and a clear way to write every email after that.
How to build an email list from zero
Get your first subscribers the honest way, without buying anything.
3 min readLead magnet ideas that actually get people to sign up
Give people a reason to join with a small, useful free gift.
3 min readThe welcome email series: what to send in the first week
Set up the emails every new subscriber gets in their first week.
3 min readHow to write subject lines that get opened
The simple rules behind subject lines that get opened.
3 min readHow to write an email people read to the end
Write emails people read to the end, from the first line to the button.
3 min readOpen rate vs click rate: which email numbers really matter
Which numbers tell you the truth about your emails.
3 min read