Write emails people are glad to open.
Practical essays on subject lines, welcome emails, list growth and the writing in between. One idea at a time, with examples you can borrow.
Latest essay · Ideas
30 newsletter ideas for when you have nothing to write about
Staring at a blank email again? Here are 30 simple newsletter ideas you can use for any business or creator, plus how to never run out again.
September 30, 2025 · 3 min readRecent essays
Full archive →- August 13, 2024
How to A/B test your emails without overthinking it
A/B testing sounds technical, but it is just trying two versions to see which works better. Here is a simple way to test and learn from every send.
- January 23, 2024
Open rate vs click rate: which email numbers really matter
Open rates are not as reliable as they used to be. Here is what each email number means, which ones to trust and how to use them.
- June 6, 2023
How to write an email people read to the end
Getting the open is only half the job. Here are simple writing habits that keep people reading, from the first line to the button.
- October 11, 2022
Lead magnet ideas that actually get people to sign up
A small free gift can double your signups. Here are lead magnet ideas that work, how to pick the right one and how to deliver it.
- April 26, 2022
How often should you email your list?
Too often and people leave. Too rarely and they forget you. Here is how to find the right rhythm for your business.
- November 2, 2021
How to build an email list from zero
No list yet? No problem. Here are simple, honest ways to get your first hundred subscribers without buying anything.
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